MAS Digital Advertising Guidelines: What Financial Institutions Need to Know by March 2026

jiawen2025-10-09T16:59:27+08:00October 1st, 2025|MAS Regulations and Licences|

On 25 September 2025, the Monetary Authority of Singapore (MAS) issued the Guidelines on Standards of Conduct for Digital Advertising Activities. These new rules, effective 25 March 2026, apply to all financial institutions (FIs) and their appointed digital marketers — including agencies, affiliates, and influencers (“finfluencers”).