by Teng Teng Koh
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Most MCSTs assume data protection issues only arise when there is a complaint. In reality, many breaches happen quietly. Weak passwords, unsecured systems, or unclear responsibilities between managing agents and vendors. By the time something goes wrong, it is often too late.
When a resident asks for CCTV footage, it rarely comes with a manual. Do you check with the managing agent? Security? The council? PDPA expectations are clear, but day-to-day handling often isn’t.
On 25 September 2025, the Monetary Authority of Singapore (MAS) issued the Guidelines on Standards of Conduct for Digital Advertising Activities. These new rules, effective 25 March 2026, apply to all financial institutions (FIs) and their appointed digital marketers — including agencies, affiliates, and influencers (“finfluencers”).




